Communicating scientific norms in the hybrid media environment: A mixed-method analysis of social media engagement with watchdog science journalism


Journal article


Niels G. Mede, Isabel I. Villanueva, Kaiping Chen
Journalism & Mass Communication Quarterly, 2025


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Cite

APA   Click to copy
Mede, N. G., Villanueva, I. I., & Chen, K. (2025). Communicating scientific norms in the hybrid media environment: A mixed-method analysis of social media engagement with watchdog science journalism. Journalism &Amp; Mass Communication Quarterly. https://doi.org/10.1177/10776990251334112


Chicago/Turabian   Click to copy
Mede, Niels G., Isabel I. Villanueva, and Kaiping Chen. “Communicating Scientific Norms in the Hybrid Media Environment: A Mixed-Method Analysis of Social Media Engagement with Watchdog Science Journalism.” Journalism & Mass Communication Quarterly (2025).


MLA   Click to copy
Mede, Niels G., et al. “Communicating Scientific Norms in the Hybrid Media Environment: A Mixed-Method Analysis of Social Media Engagement with Watchdog Science Journalism.” Journalism &Amp; Mass Communication Quarterly, 2025, doi:10.1177/10776990251334112.


BibTeX   Click to copy

@article{mede2025a,
  title = {Communicating scientific norms in the hybrid media environment: A mixed-method analysis of social media engagement with watchdog science journalism},
  year = {2025},
  journal = {Journalism & Mass Communication Quarterly},
  doi = {10.1177/10776990251334112},
  author = {Mede, Niels G. and Villanueva, Isabel I. and Chen, Kaiping}
}

 Hybrid media systems have reconfigured online journalism and mass communication such that people can engage more easily in multi-directional discourse about the norms of science. We investigate this reconfiguration with a mixed-methods study of the X page of “Retraction Watch,” which produces hybrid “watchdog science journalism” on violations of scientific norms. Results show that Retraction Watch’s X is not necessarily an inclusive forum for open debate about scientific norms. We also find that Retraction Watch prioritizes aspects that may not resonate with its audience. This has implications for how science communicators and journalists approach (hybrid) debate about scientific norms. 

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