Who supports science-related populism? A nationally representative survey on the prevalence and explanatory factors of populist attitudes toward science in Switzerland

Abstract

Science and its epistemology have been challenged by science-related populism—a variant of populism suggesting that a virtuous “ordinary people,” and not allegedly corrupt academic elites, should determine the “production of truth.” Yet almost no studies have assessed the prevalence of science-related populist attitudes among the population and explanatory factors thereof. Based on a nationally representative survey in Switzerland, our study shows that only a minority of the Swiss exhibit science-related populist attitudes. Comparisons with reference studies suggest that these attitudes may be less prevalent in Switzerland than political populist attitudes. Those who hold stronger science-related populist attitudes tend to have no university education, less personal contact with science, lower scientific literacy, and higher interest in science. Additional analyses show that left-leaning citizens are less likely to hold science-related populist attitudes than moderate and right-leaning citizens. Our findings contribute to current debates about a potential fragmentation of science communication audiences and call for further research on the sociodemographic and attitudinal profiles of people with skeptical orientations toward science.

Niels G. Mede

Science Communication Researcher

I am a Senior Research and Teaching Associate at the Department of Communication and Media Research (IKMZ) of the University of Zurich, where I also completed a PhD in communication studies. My work focuses on science communication, public opinion, populism, digital media, climate change communication, and survey methodology. In 2022 and 2023, I was a visiting researcher at the Department of Life Sciences Communication of the University of Wisconsin—Madison and the Oxford Internet Institute. In June 2024, I will join the Digital Media Research Centre of the Queensland University of Technology as a visiting scholar.