Science communication in the face of skepticism, populism, and ignorance: What Don’t Look Up tells us about science denial — and what it doesn’t

Abstract

‘Don’t Look Up’ tells the story of a team of astrophysicists whose efforts to warn politicians, media makers, and the public about an apocalyptic comet impact on planet Earth are undermined by fundamental skepticism toward their expertise. On the one hand, the film offers a rich portrayal of contemporary anti-science sentiments, their societal conditions, and the media and communication ecology surrounding them. But on the other hand, ‘Don’t Look Up’ ignores and exaggerates several facets of those sentiments and the communicative settings in which they spread. This commentary analyzes this contrast through a science communication lens. It scrutinizes the (mis)representation of science denial and science communication in ‘Don’t Look Up’ — and aims to inspire further debate about portrayals of anti-science phenomena and potential remedies within popular media.

Niels G. Mede

Science Communication Researcher

I am a Senior Research and Teaching Associate at the Department of Communication and Media Research (IKMZ) of the University of Zurich, where I also completed a PhD in communication studies. My work focuses on science communication, public opinion, populism, digital media, climate change communication, and survey methodology. In 2022 and 2023, I was a visiting researcher at the Department of Life Sciences Communication of the University of Wisconsin—Madison and the Oxford Internet Institute. In June 2024, I will join the Digital Media Research Centre of the Queensland University of Technology as a visiting scholar.